Bas Assignmnent - 3464 Words

Assignment Cover Sheet 200336 Business Academic Skills College of Business -- School of Marketing Student family name: | | Student first name: | | Student number: | | Unit name and number: | 200336 Business Academic Skills | Workshop day: | | Workshop time: | | Workshop room: | | Workshop tutor: | | Title of assignment: | Learning Task: Essay development | Length: | About 800 words | Date due: | In your week 10 workshop AND the BAS vUWS/Turnitin assignment box by 11am of the day of your workshop in Week 10 (beginning 3 May 2010) | Date submitted: | | Campus of enrolment: | | Declaration: I hold a copy of this assignment if the original is lost or damaged. I hereby certify that no part of†¦show more content†¦From there you can either download SLU s comprehensive Academic Skills Guide – in its entirety or as individual chapters – or explore other Australian university language and learning resources. Student Learning Unit Academic Skills Workshops In addition to the online support, the Student Learning Unit provides free face-to-face workshops for those students requiring more intensive assistance with academic literacy. You need to register for these workshops. For more information about these workshops and how to register for them you can use the following link: http://www.uws.edu.au/currentstudents/current_students/getting_help/study_and_life_skills_workshops PART A – Compiling a reference list For this task, you are to compile a reference list of TEN (10) information sources that could be used in the construction of your essay plan in Part B. That is, when constructing your essay plan you will be selecting a subset from these references that you believe is particularly relevant in terms of answering the essay question outlined in Part B below. Remember that for the ‘Assessment Task: Essay’ you need to find at least FIVE (5) scholarly information sources in addition to the lead reference (shown on page 7 of this template) as part of the essay question. So finding suitable scholarly information sources and then listing the references for these information sources in Part A means that students do information search once (and get feedback on the

Virgin Mobile Marketing Metrics Free Essays

Virgin Mobile’s business model consists of several different strategies for success. On July 2002, Virgin launched its new cellular service company, mostly geared for individuals ages 15- 19. The UK-based company had plans to acquire new clientele by tapping the youth market with the following tactics: Text messaging bundles: Virgin believed text messaging was a key selling point for youth as kids would often communicate with friends or family through this medium as it was cheaper than daytime minutes and a more discrete form of communication while in class. We will write a custom essay sample on Virgin Mobile Marketing Metrics or any similar topic only for you Order Now Ring Tones: Virgin offered a large selection of favourite and popular tunes and music that could be set as your cellular ringtone. Fun Clips: Are audio clippings of new gossip, sports information, jokes and other information that teens generally have interest in and have the time to review. Other features such as Music Messenger allowed cell phone users to share their favourite music with their friends and classmates. These features appealed more to the youth market and generated additional cell phone usage (if not by using minutes) and customer loyalty. Virgin believed that these mediums would bond customers to their phones therefore creating more interest. Virgin signed contracts with several phone manufacturers such as: Kyocera, Nokia, LG and more to enable a variety of phones to choose from; each providing a different benefit that would appeal to the youth.By adding these features and targeting the 15-24 market, as well as being a contract-free cell phone provider, this generated more interest in the market because the ones under 18 would have had to use their parents to sign a contract for them in order to have a wireless device, this way, Virgin enables customers the freedom. Assuming the number of customers is 5 in year one, and retention rate is 75% the decline in customers yearly thereafter will be deducted by the same percentage.By taking the number of effective customers in 2001 and mul tiplying it by retention rates we acquire the pattern or deduction. (copy and pasting the formula along the years 2002, 2003, 2004, 2005 and 2006; the five-year wireless contract). | | | | | | Retention rate was calculated by assuming the number of total customers was 100. 25 customers left to another service provider. 100-25 = 75. (75/100) *100 = 75% Retention. Tab 1 of spreadsheet Tab 2 of spreadsheet How to cite Virgin Mobile Marketing Metrics, Papers

The Role of Leaders in Building Learning Organization Free-Samples

Question: Discuss about the role of Leaders in Building a Learning Organization. Answer: Leaders are the member of the organization who plays a lead role to attain the objectives of the organization. Learning organization is the process of constantly learning and improvements in an individual or entire organization. It focuses on the activities of an individual and continuous testing made on it so that improvements and transformation of knowledge can be done as soon as possible. It can be said that learning organization is able to acquire, create and transfer the information or knowledge so that new knowledge and behavior reflect. In learning organization, leaders play a crucial role to enhance the knowledge of employee and make them learn new activities (Rippon James, 2015). John C. Maxwell quoted as a phrase, A leader is one who knows the way, goes the way, and shows the way. The main aim of behind saying this quote that a true leader must be known about the vision and it should be clear. After having efficient knowledge and understanding about the vision, a leader must go with it. To achieve the goal in the context of organization, leaders should make aware others about vision so that they can contribute with better understanding for achieving the goals. It is the most inspirable quote which shows that leaders are not a famous people rather than it can be anyone who shows a path to others for success. It has been analyzed that most of the leaders in the organization are not clear about the vision and also do not follow the vision and start to guide others about the vision and mission (Lunenburg, 2011). It makes them fail to learn others. The phrase by Maxwell is giving clear understanding that leaders in learning organization must aware about the goal and the way to achieve the goal before providing any guidance to others. About the way it can be said that destination should be known by leader because without knowing the destination, leader cannot take or guide others about the destination. It is important to have the knowledge about the way and destination point. Visions has been made before planning and ass per time changes it can be adapted. It makes the shifting of vision from one part to another. Make adjustment in the vision is not an issue rather than without vision setting the way it is the major issue. Goes the way defines that every leader must know about the vision and should follow them in an adequate manner. Firstly, leader should accept the vision and follow them after that guide others. It is not possible to give correct guidance without accepting or experiencing it. It is considered as the most difficult step of leadership. Generally, people wants to be a leader and guide others without knowing that where they are going to others. In the sense of showing the path, leader is the flashlig ht that carries so many people behind him to show the path of success. This path is fulfilled by motivating people by leader and makes them aware about pros and cons of the path so that their mind can be settled. Leader should walk with people while showing the path to get the vision. Instructions are not The theory of organization learning is the process in which the learning of organization changes time to time as per gaining experience. Experience is the base of make the changes in organization and enhances the knowledge within organization (Ho, 2011). Knowledge covers a single topic that would be able to create better an organization. The theory of learning organization is system thinking, shared vision, team learning, mental models and mastery on personal basis. An approach related to system contains four parts such as structure, people, task and environment. An organization is considered as the most adaptive system which interacts with environment. The efficiency of organization can be evaluated by the quality of decisions taken by manager. A team is a unit which works together to achieve the common goal (Ward, 2016). Leader is the person who performs their role to make team member understand about the goals and way of working. Along with that leader helps to remove the obstacle s while performing the task and analyze performance of each employees and in case of finding issues and mistakes, it is the responsibility of leader to guide them in perfect manner without point out and dishonoring. Vision of organization should be shared with every employee who participates in the team (Salim Sulaiman, 2011). The theory of organization learning refers that the personal analysis should be there because it cannot be done to work on an individual while he or she does not take initiative step for change. There are three types of organizational learning theory which diagram is reflected below: Figure 1: organizational learning Source: (Havig, et. al., 2011) Single loop learning covers the loop of feedback when the modification of strategy brings the unexpected results. For instance, in single loop learning action is required if situation is not under control and even in case situation come under control, the procedure of action through improving and preventing harm will be carry on. Double loop learning brings the change in the environment of organization efficiently (Nahavandi, 2016). Value and assumptions are taken place in the organization with heartily and acceptable by everyone. It is the method which able to make all employees satisfied through effective learning. Deuterolearning is the learning which improves the system of learning itself. Structural and behavioral components are the part of this learning which helps to make decision regarding that how to learn. However, organizational learning considers as a complex mechanism but with the help of theories and principle the learning system can be made easier (Mckenna, 2015). Leadership in organization learning is considered the importance of learning. It defines that learning is crucial for organizations success. It describes the reason behind motive, means and opportunity. It is the responsibility of leaders in the organization to create an example. Leaders should accept the introspective look and enhance the awareness towards the leading personally and motivating others mainly as connected to fostering learning process (Khandekar Sharma, 2011). They must know about their personalities, believes and application of power within organization. Dynamic visionary leaders have the ability to overcome the failure and make the sustainable growth (Day Sammons, 2013). A team leader should discuss the vision with others team members and motivate them towards attaining it. Motivate the team does not mean to force them towards achieving the goal rather it is important for the leader to understand the expectations and need of an individual. Innovation is the key so urce of making sustainable business. To overcome the challenging task, innovation or creating is the element which easily acquires the situation positively. Leader is the person who can motivate their subordinates in various ways. It has been suggested that in case of achieving goal by team (Kools Stoll, 2016). Team leader should appreciate team by giving monetary or non-monetary gifts and celebrate the achievement of team with them. Setting the example can bring the huge change in the organization. Leader wants to others to do what he wants, it is important to him starts by taking first step (Havig, et. al., 2011). Communication is considered as an intangible channel which connects leader and team worker together. Communication between them should not be restricted only to interchanging the information but also involve to creating the trust and confidence of team. The quality of foresee should be in leader so that he or she makes ensure to the organization that in case of non-avai lability of resources organization can run. Succession planning of leaders can take other members in the path of grow and enhance the confidence level of team members as well as himself. It has been concluded that the role of leader in learning organization plays a crucial role. The principle role of leaders is to make the environment in which learning can be done in an efficient manner. Communication is the source which connects with followers. The role of leader in learning organization should not be dominating and over controlled rather behave and acts by providing knowledge and guidance to build system of organization that helps to amplifies the learning. It is necessary for the organization to remain relevant because it helps to keep learning fast to the others. In this essay the phrase written by Maxwell has been discussed which would be helpful to understand the actual role of leader in learning organization. Maxwell focused on three areas knowing, going and showing. In the context of knowing he meant to describe the vision in the point of view of leader and force to understand the vision firstly before following. Going is the description to follow the way thr ough which vision can attend. Showing is the way in which leaders show the path to followers of learning and motivate them towards attaining then goals appropriately. References Day, C Sammons,P. (2013). Successful leadership: a review of the international literature. Retreived on 8th april 2017 from: https://files.eric.ed.gov/fulltext/ED546806.pdf. Havig, A. K., Skogstad, A., Kjekshus, L. E. Romren, T. I., (2011). Leadership, staffing and quality of care in nursing homes. Journal List BMC Health Serv Resv.11; 2011PMC3295728. Ho, L.A. (2011). Meditation, learning, organizational innovation and performance. Industrial Management and Data Systems, 111, 113-131. Khandekar, A. Sharma, A. (2011). Organizational learning and performance: Understanding Indian Scenario in Present Global Context.Education + Training,48(8/9), 682-692. Kools, M. Stoll, L. (2016). What Makes a School a Learning Organization?. OECD Education Working Papers, No. 137, OECD Publishing, Paris. Lunenburg, F. C. (2011). Systems Thinking and the Learning Organization: The Path to School Improvement. Schooling volume 2, number 1, 2011. Mckenna, G. (2015). 4 lessons in leadership from Richard Goyder, one of Australia's most influential businessmen. . Retreived on 8th april 2017 from: https://www.businessinsider.com.au/4-lessons-in-leadership-from-richard-goyder-one-of-australias-most-influential-businessmen-2015-7. Nahavandi, A. (2016). The Art and Science of Leadership -Global Edition. Pearson. Najafbagy, R. Doroudi, D. (2010). Model of learning organization in broadcasting organization of Islamic republic of Iran. Serbian Journal of Management 5 (2) (2010) 213 225. Rippon, D. James, I. A. (2015). Leadership philosophy of care home managers. Nursing Times; 111: 7, 12-16. Salim, I. S Sulaiman, M. (2011). Organizational learning, innovation and performance: a study of Malaysian small and medium sized enterprises.International Journal of Business and Management,6(12), 118-125. Ward, J. (2016). Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer.